What comes to your mind when you first heard of ‘homelessness’ ? Unstable and Unsafe? In fact, ‘homelessness’ is more of a current state than an identity and those in this state require an opportunity to move out.
Christian Concern for the Homeless Association (CCHA) shares the same value and provides the homeless with not only a shelter but also means to develop various essential skills. It’s essential for CCHA to leverage the techniques of video storytelling and digital marketing to better raise public awareness and engage the community to action, so that the homeless can REBUILD their life, RECONSTRUCT their family and REKINLDE their hope. We have been privileged to be part of this journey through our programs.