影片故事營銷
A digital imperative for every NGO
Date: 7th May (session A) or 21st May (session B)
Time: 9:30am – 4pm
One-on-one consultancy from communication professionals
13 hours of video storytelling learning and workshops
Get a chance to win HK$ 60,000 worth of professional video services
為什麼非牟利機構需要影片故事營銷？
JC Engage 的數碼計劃為香港非牟利機構提供有必要的知識和技能，使你有效地與受眾互動並擴大你的社會影響力。
通過我們的項目，我們將會幫你把機構的目標轉化為可以吸引受眾的營銷信息。 我們堅信，非牟利機構可以利用影片故事營銷的力量來突破擁擠的媒體環境，讓受眾聽到你的聲音，獲得所需的支持去擴大社會影響力。 課程還提供實用的影片製作技巧，幫助機構利用影片講述故事。
How it works
Preparation
To get ready for the contest, your NGO team will be equipped through the follwing steps:
Complete E-Learning modules and submit pre-workshop assignment
Pre-workshop discussion
Attend workshop
Submit a quick-win video and a project brief
The Contest
A pitch within 3 minutes about your project followed by a 2 minutes Q&A from the judging panel
Rewards
The 3 winning teams will get HK$60,000 worth of professional video production service
Tips for you
The pitch needs to demonstrate a good understanding and application of the workshop contents.
The pitch needs to convince the judges that you can make good use of a professional production service to achieve your communication objectives.
Learning Milestones
1. Briefing
1-1.5 hours
2. E-Learning
2 hours Self-paced
3. Pre Workshop discussion
1 hour
4. Workshop (Zoom)
6.5 hours
5. Pitch
2.5 hours
Join the Program
NGOs
In this Video Storytelling series you will:
- Realize the importance of Storytelling in the digital world
- Understand the components of a successful communication strategy
- Learn how to plan and tell an effective and powerful story
- Produce an impactful short video and distribute it
- Get help from skill-based professionals to bounce ideas and obtain new perspectives
- Get a chance to win a professional video production service worth HK$60,000 on your NGO’s story
參與資格
A tax-exempt entity under section 88 of the Inland Revenue Ordinance of Hong Kong
以香港市民為主要受惠者
Priority will be given to the NGOs who are able to form a team of 3 members, and commit to all activities.
Volunteers
In this Video Storytelling series you will:
- 幫助非牟利機構尋找其獨特賣點
- 幫助非牟利機構通過故事營銷擴大其社會影響力
- Help NGOs win a HK$60,000 professional production prize
- Share your insight and creativity with like-minded professionals who are passionate about social causes
參與資格
三年或以上的工作經驗
有服務香港非牟利機構的熱誠
Priority will be given to volunteers with marketing and communication background
Awarded Storytelling Videos
2021 WINNERS
Hong Kong Society for the Blind (HKSB) was established in 1956. It provides a wide range of services for persons with multiple disabilities and visual impairment (MDVI), and residential care for the aged blind. HKSB has started their journey with ACS since last year at the Mind Matters event – a Hackathon for Social Impact. In May, HKSB participated in HKJC ENGAGE – Video Storytelling Series and went through a series of training. With their hard work, they were recognized as one of the winners for the video production service.
Visit the website: https://www.hksb.org.hk/
There are more than four hundred and fifty thousand elderlies with vision impairment in Hong Kong who are much more likely to suffer from mood disorders according to studies. Amid the pandemic, the social-distancing measures prevented the visually-impaired elderlies from going out or participating in social activities, leading to the deterioration of their mental health. To actively respond to the mental health needs of the visually impaired elderly who live in nursing homes during the period, The Hong Kong Society for the Blind (HKSB) implemented a mental health project, Mindful Music last year. Building upon the positive feedback of this initiative, HKSB is looking to promote the Mindful Music project in the community of caregivers for the visually impaired elderly, encouraging them to use music to improve the mental health.
香港有多於45萬的視障長者，他們患有情緒病的機會比一般人高出最少一倍。在疫情期間，社交距離措施令視障長者未能外出，進行社交活動，導致精神健康狀態愈趨惡劣。 香港盲人輔導會 HKSB在去年推出「『正』享『 樂』齡 進行曲」項目(Mindful Music) 積極回應疫情下安老院內視障長者的精神健康需要。由於很多視障長者未能入住院舍，香港盲人輔導會希望能把此項目推廣至視障長者照顧者社群，鼓勵照顧者利用音樂，提升長者的精神健康。
Read the full article:
PathFinders Hong Kong 融幼社 exists to ensure some of the most vulnerable and unsupported children born in HK to a migrant mother are given a fair start in life.
There is a strong and predominantly negative social stigma surrounding a Migrant Domestic Worker (MDW) pregnancy in HK. It can only be reduced with an empathetic movement, with members of the public, employers, and even MDWs that recognize MDWs are just like many working women in HK. Besides being employees, they are mothers too.
Read the full article: https://www.asiancharityservices.org/…
HK Young Life is one of the participants of JC ENGAGE and is our Volunteer Recruitment 2020 award winner. HK Young Life is a Christian-based organization, focused on spreading the teachings of Jesus Christ to adolescents and helping them grow in their faith.
Her Fund is one of the participants of JC ENGAGE and is our Beneficiary Outreach 2020 award winner. Her Fund aims to provide resources for women’s empowerment and promote gender equality. The organization supports disadvantaged women in society via female-oriented organizations.
婦女動力基金是 JC ENGAGE的參加者之一, 亦為Beneficiary Outreach 2020獲獎機構。婦女動力基金致力為女性充權，宣揚性別平等。透過為女性組織提供支援，幫助社會上弱勢婦女。
Latest News
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JC ENGAGE (Jockey Club ENGAGE Digital Exploration Program) offers resources for NGOs who are ready and committed to storytelling video creation. We host experiential workshops,
