影片故事營銷

A digital imperative for every NGO

Date: 7th May (session A) or 21st May (session B)

Time: 9:30am – 4pm

One-on-one consultancy from communication professionals

13 hours of video storytelling learning and workshops

Get a chance to win HK$ 60,000 worth of professional video services

為什麼非牟利機構需要影片故事營銷?

JC Engage 的數碼計劃為香港非牟利機構提供有必要的知識和技能,使你有效地與受眾互動並擴大你的社會影響力。

通過我們的項目,我們將會幫你把機構的目標轉化為可以吸引受眾的營銷信息。 我們堅信,非牟利機構可以利用影片故事營銷的力量來突破擁擠的媒體環境,讓受眾聽到你的聲音,獲得所需的支持去擴大社會影響力。 課程還提供實用的影片製作技巧,幫助機構利用影片講述故事。

How it works

Preparation

To get ready for the contest, your NGO team will be equipped through the follwing steps:

Complete E-Learning modules and submit pre-workshop assignment

Pre-workshop discussion

Attend workshop

Submit a quick-win video and a project brief

The Contest

A pitch within 3 minutes about your project followed by a 2 minutes Q&A from the judging panel

Rewards

The 3 winning teams will get HK$60,000 worth of professional video production service

Tips for you

The pitch needs to demonstrate a good understanding and application of the workshop contents.

The pitch needs to convince the judges that you can make good use of a professional production service to achieve your communication objectives.

Learning Milestones

1. Briefing

1-1.5 hours

2. E-Learning

2 hours Self-paced

3. Pre Workshop discussion

1 hour

4. Workshop (Zoom)

6.5 hours

5. Pitch

2.5 hours

Join the Program

NGOs

In this Video Storytelling series you will:

  • Realize the importance of Storytelling in the digital world
  • Understand the components of a successful communication strategy
  • Learn how to plan and tell an effective and powerful story
  • Produce an impactful short video and distribute it
  • Get help from skill-based professionals to bounce ideas and obtain new perspectives
  • Get a chance to win a professional video production service worth HK$60,000 on your NGO’s story

參與資格

A tax-exempt entity under section 88 of the Inland Revenue Ordinance of Hong Kong

以香港市民為主要受惠者

Priority will be given to the NGOs who are able to form a team of 3 members, and commit to all activities.

Hand Right

Volunteers

In this Video Storytelling series you will:

  • 幫助非牟利機構尋找其獨特賣點
  • 幫助非牟利機構通過故事營銷擴大其社會影響力
  • Help NGOs win a HK$60,000 professional production prize
  • Share your insight and creativity with like-minded professionals who are passionate about social causes

參與資格

三年或以上的工作經驗

有服務香港非牟利機構的熱誠

Priority will be given to volunteers with marketing and communication background

Awarded Storytelling Videos

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