數碼營銷計劃

Spark your Digital Campaign journey here

Date: 7th May (session A) or 21st May (session B)

Time: 9:30am – 4pm

One-on-one consultancy from communication professionals

13 hours of Digital Campaign learning and workshops

Get a chance to win HK$30,000 worth of professional video services

為什麼非牟利機構需要數碼營銷?

Currently, it is becoming increasingly important to leverage digital marketing as a tool to communicate with an organization’s stakeholders. 

In ENGAGE’s digital campaign series, we will provide training to Hong Kong NGO partners on digital marketing planning, channel and content strategies, data gathering, and drive their digital campaign execution plans to effectively reach out to and connect with your target audience.  

We aim to empower Hong Kong NGOs with the ability to plan, analyse, and execute your digital campaigns to effectively and sustainably communicate with your stakeholders over the long-run.  During your digital campaign journey with us, we will spearhead your digital campaign efforts and lead you on the most promising road to arrive at your desired destination, right into your stakeholder’s hearts. 

How it works

Preparation

To get ready for the contest, your NGO team will be equipped through the follwing steps:

Complete E-Learning modules and submit pre-workshop assignment

Pre-workshop discussion

Attend workshop

Submit a quick-win video and a project brief

The Contest

A pitch within 3 minutes about your project followed by a 2 minutes Q&A from the judging panel

Rewards

The 3 winning teams will get HK$60,000 worth of professional video production service

Tips for you

The pitch needs to demonstrate a good understanding and application of the workshop contents.

The pitch needs to convince the judges that you can make good use of a professional production service to achieve your communication objectives.

Learning Milestones

1. Briefing

1-1.5 hours

2. E-Learning

2 hours Self-paced

3. Pre Workshop discussion

1 hour

4. Workshop (Zoom)

6.5 hours

5. Pitch

2.5 hours

Join the Program

NGOs

In this Video Storytelling series you will:

  • Realize the importance of Storytelling in the digital world
  • Understand the components of a successful communication strategy
  • Learn how to plan and tell an effective and powerful story
  • Produce an impactful short video and distribute it
  • Get help from skill-based professionals to bounce ideas and obtain new perspectives
  • Get a chance to win a professional video production service worth HK$60,000 on your NGO’s story

參與資格

A tax-exempt entity under section 88 of the Inland Revenue Ordinance of Hong Kong

以香港市民為主要受惠者

Priority will be given to the NGOs who are able to form a team of 3 members, and commit to all activities.

Hand Right

Volunteers

In this Video Storytelling series you will:

  • 幫助非牟利機構尋找其獨特賣點
  • 幫助非牟利機構通過故事營銷擴大其社會影響力
  • Help NGOs win a HK$60,000 professional production prize
  • Share your insight and creativity with like-minded professionals who are passionate about social causes

參與資格

三年或以上的工作經驗

有服務香港非牟利機構的熱誠

Priority will be given to volunteers with marketing and communication background

Latest News

數碼營銷計劃

在你與ACS共渡的數碼營銷之旅中,我們將與你策劃你的數碼營銷計劃,引領你直達心中所想之目的地-你機構持份者的內心。

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