Welcome to JC ENGAGE

We provide experiential digital marketing and storytelling workshops aimed at staff members from non-profit organizations in Hong Kong.

Upskill your NGO's digital marketing capabilities

Learn from industry professionals and skilled Volunteers

Get a chance to win a budget to execute your video storytelling or digital campaign ideas

Our Program Series

In ENGAGE’s digital campaign series, we provide training to Hong Kong NGO partners on digital marketing planning, channel and content strategies, data gathering, and drive their digital campaign execution plans to effectively reach out to and connect with their target audience. 

We aim to empower Hong Kong NGOs with the ability to plan, analyse, and execute your digital campaigns to effectively and sustainably communicate with their stakeholders over the long-run. During your digital campaign journey with us, we will spearhead your digital campaign efforts and lead you on the most promising road to arrive at your desired destination, right into your stakeholder’s hearts. 

學習目標

  • 創作一篇別具意義的內容
  • 製作營銷計劃簡介
  • 分析數據並從當中找出深入見解
  • 規劃和執行一項長期的數碼營銷策略

JC Engage 的數碼計劃為香港非牟利機構提供有必要的知識和技能,使你有效地與受眾互動並擴大你的社會影響力。

Through our program, we will help you translate your organization’s key strategic objectives into a marketing message that you can readily deliver to your audience. Nonprofits need to influence behavior change across many different stakeholders. Leveraging video to tell stories is becoming more important than ever to reach, engage and connect with your target audience in today’s overloaded information world.

學習目標

  • 計劃和講述一些有意義的故事
  • 製作一段具影響力的影片
  • Using video stories as part of your NGO strategy
  • Leveraging more stories into your communications campaign

我們的影響

0
Work hours delivered by volunteers
0
已受訓的非牟利機構領袖
0
Communication strategies developed
0
Minutes of media assets
0 m
Video production budget channeled (HK$)

Award winning videos

About this NGO

Hong Kong Society for the Blind (HKSB) was established in 1956. It provides a wide range of services for persons with multiple disabilities and visual impairment (MDVI), and residential care for the aged blind. HKSB has started their journey with ACS since last year at the Mind Matters event – a Hackathon for Social Impact. In May, HKSB participated in HKJC ENGAGE – Video Storytelling Series and went through a series of training. With their hard work, they were recognized as one of the winners for the video production service.

Visit the website: https://www.hksb.org.hk/

Video Description

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影片故事營銷

Video Storytelling Workshops 2022

JC ENGAGE (Jockey Club ENGAGE Digital Exploration Program) offers resources for NGOs who are ready and committed to storytelling video creation. We host experiential workshops,

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數碼營銷計劃

數碼營銷計劃

在你與ACS共渡的數碼營銷之旅中,我們將與你策劃你的數碼營銷計劃,引領你直達心中所想之目的地-你機構持份者的內心。

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關於JC ENGAGE

賽馬會匯創數碼計劃(JC ENGAGE) 由Asian Charity Services主辦,並受香港賽馬會慈善信託基金贊助。 我們在業界專業人士和一班商界義工協助下,舉辦一系列數碼營銷工作坊,助非牟利機構工作人員增進網上宣傳的知識及技巧。 

非牟利機構的計劃分為多個系列,包括非牟利機構影片故事營銷和非牟利機構數碼廣告活動。通過參加我們的研討會,非牟利機構領導人將學習如何更好地與受眾互動,並將其轉變為對社會貢獻的主要支持者。