Welcome to JC ENGAGE
We provide experiential digital marketing and storytelling workshops aimed at staff members from non-profit organizations in Hong Kong.
Upskill your NGO's digital marketing capabilities
Learn from industry professionals and skilled Volunteers
Get a chance to win a budget to execute your video storytelling or digital campaign ideas
Our Program Series
In ENGAGE’s digital campaign series, we provide training to Hong Kong NGO partners on digital marketing planning, channel and content strategies, data gathering, and drive their digital campaign execution plans to effectively reach out to and connect with their target audience.
We aim to empower Hong Kong NGOs with the ability to plan, analyse, and execute your digital campaigns to effectively and sustainably communicate with their stakeholders over the long-run. During your digital campaign journey with us, we will spearhead your digital campaign efforts and lead you on the most promising road to arrive at your desired destination, right into your stakeholder’s hearts.
學習目標
- 創作一篇別具意義的內容
- 製作營銷計劃簡介
- 分析數據並從當中找出深入見解
- 規劃和執行一項長期的數碼營銷策略
JC Engage 的數碼計劃為香港非牟利機構提供有必要的知識和技能，使你有效地與受眾互動並擴大你的社會影響力。
Through our program, we will help you translate your organization’s key strategic objectives into a marketing message that you can readily deliver to your audience. Nonprofits need to influence behavior change across many different stakeholders. Leveraging video to tell stories is becoming more important than ever to reach, engage and connect with your target audience in today’s overloaded information world.
學習目標
- 計劃和講述一些有意義的故事
- 製作一段具影響力的影片
- Using video stories as part of your NGO strategy
- Leveraging more stories into your communications campaign
我們的影響
Award winning videos
ENGAGE 2.0 WINNERS
Hong Kong Society for the Blind (HKSB) was established in 1956. It provides a wide range of services for persons with multiple disabilities and visual impairment (MDVI), and residential care for the aged blind. HKSB has started their journey with ACS since last year at the Mind Matters event – a Hackathon for Social Impact. In May, HKSB participated in HKJC ENGAGE – Video Storytelling Series and went through a series of training. With their hard work, they were recognized as one of the winners for the video production service.
Visit the website: https://www.hksb.org.hk/
There are more than four hundred and fifty thousand elderlies with vision impairment in Hong Kong who are much more likely to suffer from mood disorders according to studies. Amid the pandemic, the social-distancing measures prevented the visually-impaired elderlies from going out or participating in social activities, leading to the deterioration of their mental health. To actively respond to the mental health needs of the visually impaired elderly who live in nursing homes during the period, The Hong Kong Society for the Blind (HKSB) implemented a mental health project, Mindful Music last year. Building upon the positive feedback of this initiative, HKSB is looking to promote the Mindful Music project in the community of caregivers for the visually impaired elderly, encouraging them to use music to improve the mental health.
香港有多於45萬的視障長者，他們患有情緒病的機會比一般人高出最少一倍。在疫情期間，社交距離措施令視障長者未能外出，進行社交活動，導致精神健康狀態愈趨惡劣。 香港盲人輔導會 HKSB在去年推出「『正』享『 樂』齡 進行曲」項目(Mindful Music) 積極回應疫情下安老院內視障長者的精神健康需要。由於很多視障長者未能入住院舍，香港盲人輔導會希望能把此項目推廣至視障長者照顧者社群，鼓勵照顧者利用音樂，提升長者的精神健康。
Read the full article:
PathFinders Hong Kong 融幼社 exists to ensure some of the most vulnerable and unsupported children born in HK to a migrant mother are given a fair start in life.
There is a strong and predominantly negative social stigma surrounding a Migrant Domestic Worker (MDW) pregnancy in HK. It can only be reduced with an empathetic movement, with members of the public, employers, and even MDWs that recognize MDWs are just like many working women in HK. Besides being employees, they are mothers too.
Read the full article: https://www.asiancharityservices.org/…
HK Young Life is one of the participants of JC ENGAGE and is our Volunteer Recruitment 2020 award winner. HK Young Life is a Christian-based organization, focused on spreading the teachings of Jesus Christ to adolescents and helping them grow in their faith.
Her Fund is one of the participants of JC ENGAGE and is our Beneficiary Outreach 2020 award winner. Her Fund aims to provide resources for women’s empowerment and promote gender equality. The organization supports disadvantaged women in society via female-oriented organizations.
婦女動力基金是 JC ENGAGE的參加者之一, 亦為Beneficiary Outreach 2020獲獎機構。婦女動力基金致力為女性充權，宣揚性別平等。透過為女性組織提供支援，幫助社會上弱勢婦女。
Latest News
Video Storytelling Workshops 2022
JC ENGAGE (Jockey Club ENGAGE Digital Exploration Program) offers resources for NGOs who are ready and committed to storytelling video creation. We host experiential workshops,
JC ENGAGE Video Storytelling and Digital Campaigns Workshops 2021
JC ENGAGE (Jockey Club ENGAGE Digital Exploration Program) offers resources for NGOs who are ready and committed to storytelling video creation. We host experiential workshops,
關於JC ENGAGE
賽馬會匯創數碼計劃（JC ENGAGE） 由Asian Charity Services主辦，並受香港賽馬會慈善信託基金贊助。 我們在業界專業人士和一班商界義工協助下，舉辦一系列數碼營銷工作坊，助非牟利機構工作人員增進網上宣傳的知識及技巧。
非牟利機構的計劃分為多個系列，包括非牟利機構影片故事營銷和非牟利機構數碼廣告活動。通過參加我們的研討會，非牟利機構領導人將學習如何更好地與受眾互動，並將其轉變為對社會貢獻的主要支持者。
