Highlight of Engage 1.0

  • 眾籌計劃
  • 企業傳訊
  • 義工招募
  • 受惠拓展

在2018 – 2020年間,138間非牟利機構成功透過賽馬會數碼匯創計劃,探索並提升其機構傳訊能力。更多實用資訊,可以在我們的網站瀏覽。

Discover Engage 2.0!

  • Video Storytelling
  • Digital Marketing Campaign

數碼營銷對非牟利機構的重要性日漸增加。在ENGAGE 2.0中,我們將會推出"短片營銷"及"數碼活動營銷"系列,讓香港更多的非牟利機構掌握必備的數碼營銷技能和認識更多的相關資源,使其能夠更好地與社會大眾在線上線下互動,發現更大的影響力。

更多常見問題

NGOs who are interested can apply through the registration link on our website.  For skill-based volunteers, the process is the same, just choose your role in the application.

Subscribe to our mailing list so you can be notified about the program updates.

As mentioned in the program name, JC ENGAGE is a digital exploration program for staff from non-profit organizations. We aim to equip NGOs with better skills to connect with the audience and execute marketing successfully through videos in our two series –  1) video storytelling and 2) video marketing campaign.  The NGO teams will tap into the help of skill-based volunteers in the workshop to produce a practical brief.  There will also a prize for 3 winning teams in each cohort to implement the project brief. Through this journey, non-profit communication with stakeholders can be better, stronger and deeper.

A team of 3 members from charitable organizations which are:
1) taxed under Section 88 of Hong Kong inland revenue ordinance
2)以香港市民為主要受惠者

NGO teams need to commit to the program pre-learning, participate in the workshop, submit the required elements for the specific series and  pitch the brief to a panel of judges.  

Video storytelling series require 1) project brief and 2) a video submission.

Digital campaign series require 1) campaign brief.

The judge panel will consider the NGO team’s application of the learning in the submission and the project pitch. The results of the prize will be announced after the pitch.   Each series cohort will have 3 prize awards to implement the project brief with a professional team.

了解 JC ENGAGE

JC ENGAGE舉辦體驗式工作坊,讓非牟利工作者可以透過業界專業人士和一班商界義工的引導下,學習及策劃數碼營銷及「故事行銷式」的機構傳訊短片。, powered by industry professionals and workshop facilitators, aimed at staff members from non-profit organizations in Hong Kong. We also provide relevant tools and resources for organizations who are ready and committed to leverage videos to advance their cause and impact. With the help of professional and creative partners, we help NGOs increase their organizational profile and expand their reach.  NGO can also get a chance to win a budget to execute their video storytelling or digital campaign ideas.

我們的宗旨

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體驗性

我們的工作坊以互動形式進行,為你的傳訊策略作反思性分析。

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專業性

我們的課程由相關領域的專家設計,切合非牟利機構的對象和需要。此外,課程主講嘉賓由熟悉非牟利機構所面臨的挑戰的人士擔任。

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共同性

每個團隊均會在雙向的學習環境下,得到我們備受讚譽的知識型義工協助。你亦會在計劃中得到充份的支援,以確保你能從工作坊獲益。

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實用性

每個團隊都在一個精心設計的框架下學習,借此希望能夠找出機構的價值主張,用作故事行銷的據點。此外,參加團隊亦有機會在計劃中爭取拍攝專業影片的預算。

我們的影響

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義工參與工作坊的時數
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已受訓的非牟利機構領袖
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已制定的傳訊策略
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計劃協同產出的短片分鐘
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計劃已撥出的影片製作預算(港幣)

參加者感言

關於JC ENGAGE

賽馬會匯創數碼計劃(JC ENGAGE) 由Asian Charity Services主辦,並受香港賽馬會慈善信託基金贊助。 我們在業界專業人士和一班商界義工協助下,舉辦一系列數碼營銷工作坊,助非牟利機構工作人員增進網上宣傳的知識及技巧。 

Our program for NGOs is divided into multiple series, including NGO Video Storytelling and NGO Digital Marketing Campaign. By joining in our workshops, NGO leaders will learn how to better engage with the audience and transform them into key supporters of your organization’s social cause.