NGOs who are interested can apply through the registration link on our website. For skill-based volunteers, the process is the same, just choose your role in the application.
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As mentioned in the program name, JC ENGAGE is a digital exploration program for staff from non-profit organizations. We aim to equip NGOs with better skills to connect with the audience and execute marketing successfully through videos in our two series – 1) video storytelling and 2) video marketing campaign. The NGO teams will tap into the help of skill-based volunteers in the workshop to produce a practical brief. There will also a prize for 3 winning teams in each cohort to implement the project brief. Through this journey, non-profit communication with stakeholders can be better, stronger and deeper.
A team of 3 members from charitable organizations which are:
1) taxed under Section 88 of Hong Kong inland revenue ordinance
NGO teams need to commit to the program pre-learning, participate in the workshop, submit the required elements for the specific series and pitch the brief to a panel of judges.
Video storytelling series require 1) project brief and 2) a video submission.
Digital campaign series require 1) campaign brief.
The judge panel will consider the NGO team’s application of the learning in the submission and the project pitch. The results of the prize will be announced after the pitch. Each series cohort will have 3 prize awards to implement the project brief with a professional team.
了解 JC ENGAGE
JC ENGAGE舉辦體驗式工作坊，讓非牟利工作者可以透過業界專業人士和一班商界義工的引導下，學習及策劃數碼營銷及「故事行銷式」的機構傳訊短片。, powered by industry professionals and workshop facilitators, aimed at staff members from non-profit organizations in Hong Kong. We also provide relevant tools and resources for organizations who are ready and committed to leverage videos to advance their cause and impact. With the help of professional and creative partners, we help NGOs increase their organizational profile and expand their reach. NGO can also get a chance to win a budget to execute their video storytelling or digital campaign ideas.
賽馬會匯創數碼計劃（JC ENGAGE） 由Asian Charity Services主辦，並受香港賽馬會慈善信託基金贊助。 我們在業界專業人士和一班商界義工協助下，舉辦一系列數碼營銷工作坊，助非牟利機構工作人員增進網上宣傳的知識及技巧。
Our program for NGOs is divided into multiple series, including NGO Video Storytelling and NGO Digital Marketing Campaign. By joining in our workshops, NGO leaders will learn how to better engage with the audience and transform them into key supporters of your organization’s social cause.