How can NGO develop a good marketing strategy? We are excited to unpack the marketing funnel amongst other fundamentals in the JC ENGAGE Digital Campaign Workshop for NGOs.

The marketing funnel is not a magic formula but provides a solid and proven structure to help layout the right content for the different stages of engagement from AWARENESS to CONVERSION. 

 

非牟利機構如何制定好的營銷策略？本週六 JC ENGAGE 數碼營銷工作坊，將會帶領非牟利機構踏出數碼營銷第一步！

制訂營銷策略前，先學習營銷漏斗。這是一個可靠且經過驗證的結構，以幫助機構從認知到轉化的不同互動階段，全方位令受眾了解機構的服務與價值。