NGO Video Storytelling for Impact

All NGOs have impact stories to tell and videos are a powerful medium to be effective. 12 NGO teams alongside our dedicated and professional volunteers, judges and speakers have marked the highlight of the JC Engage journey at the pitch session. It was a great chance to also share and learn from the teams.
 
Special congratulations to Habitat for Humanity Hong Kong, SENsational Foundation and Soul Alliance, for winning this round of JC ENGAGE Video Storytelling Series! 👏👏👏
 
As we all collaborate and leverage video storytelling, we can all have a better understanding of the good works of the NGO in the community, unveil deeper insights into social challenges and nurture a more empathetic Hong Kong.
 
Some key nuggets from our panelists:
 
“Appeal to personal feelings with simple testimonials.”
-Debbie Li, Post Production Supervisor
 
“Keep it simple and be specific in your message.”
-Willde Ng, Hong Kong renowned art, creative and commercial film director
 
“Always think about three magic ingredients: sympathy, empathy and critical call-to-action.”
-Eric Sampson, Forward Focus Consulting
 
“Real stories built on empathy would really catch your audience.”
-Irene Tsui, Mindshare Hong Kong, Managing Director
 
📣Check Out JC Engage Digital Exploration Program details
 
 
故事影片是一種有力的傳播媒介,12 隊非牟利機構與我們的專業義工、評委和講者一起,成為 JC Engage之旅的亮點。這是一個與團隊分享和學習的好機會。
 
恭喜香港仁人家園、心靈力量及SENsational Foundation成為我們的JC ENGAGE故事影片營銷工作坊的得獎者!👏👏👏在此亦感謝所有非牟利機構、義工、評審團及講者在工作坊上付出的巨大努力。
 
當我們合作並利用故事影片,揭示對社會挑戰的深刻見解,各界都可以更了解非牟利機構在社區中的工作,培育更具同情心的香港。
 
讓我們來回顧一下評審團給我們的啟示吧!
 
Debbie Li, 後期製作監督
“要讓觀眾聆聽到受惠者的心聲和感受。”
 
Willde Ng, 香港著名藝術、創意及電影導演
“簡單而具體去表達機構信息。”
 
Eric Sampson, Forward Focus Consulting
“銘記三個重要元素:同情心、同理心和行動呼籲。”
 
Irene Tsui, Mindshare Hong Kong, 董事總經理
“引起同理心的真實故事能打動觀眾的心。”
 
📣點擊以下連結查看更多關於JC Engage Digital Exploration Program
 
#JCEngage #AsianCharityServices #ACS #StoryTelling #Communication #DigitalMarketing #WeServeThoseWhoServe #ngo #community #charity #giveback #philanthropy #socialgood #nonprofit #hk #hongkong #fundraising
 

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