Executing Digital Campaigns is part of every impact organization in today’s online engagement and we are so honoured to be part of the learning journey with our NGO community through the JC ENGAGE program.
A big hand of applause to the teams of NGO teams, volunteers, speakers and judges for the amazing efforts. Special congratulations to HKALPS (VESSEL), Hong Kong Young Women’s Christian Association (Tin Library) and St. Augustine Youth Association for winning this round of JC ENGAGE Series
Check out some key takeaways from our judge panellists to position your next digital campaigns for success.
Scotty Ho, Head of Strategy for Wavemaker in Hong Kong
“Be more focused. Just do one thing, but do it brilliantly.”
Wendy Yung, Head of O2O Marketing team at She.com
“Try to add regional and interest hashtags to expand your audience and reach.”
Yvonne Lo, Founder of YLo Production Creative Agency
“Think of how your organization can provide useful information to your target audience.”
香港藝土民間 (發現號)、香港基督教女青年會 (計劃：天拉吧)及思定會成為我們的JC ENGAGE數碼營銷工作坊的得獎者！在此亦感謝所有非牟利機構、義工、評審團及講者在工作坊上付出的努力。讓我們來回顧一下評審團給我們的啟示吧!
Scotty Ho, Wavemaker的策略領導
Wendy Yung, She.com營銷團隊領導
Yvonne Lo, YLo Production Creative Agency創辦人