Think about"engage" & "retain" before recruiting volunteers
Undeniably, volunteers play a critical role in the operations and services of NGOs today. In addition to participating in events, skilled volunteers can be an essential element in the development and growth of your organization. A successful nonprofit volunteer recruitment plan taps into like minded individuals who share the same passion for helping our communities by telling your organizations story and turning them into your assets.
Learning objectives
- Better understand volunteer recruitment in the digital age
- Analyze the needs of your volunteer audience
- Learn how to segment your audience and identify their respective communication channels
- Define and clarify your organizations message, tailor it to your audience
Modules
- What do I need volunteers for?
- Understand your volunteers
- Volunteer Communities
- Write compelling messages
Know your presenters
Sue Toomey
Executive Director at HandsOn Hong Kong
Sue Toomey has more than 20 years of experience, running businesses and championing global causes. As the Executive Director of HandsOn Hong Kong, Sue’s focus is to develop the strategic direction and lead her team, in order to mobilize and empower the community to volunteer.
Matthew Tam
CEO and Co-founder at Social Career
Matthew has been dedicating his past 3 years on encouraging the general public to volunteer and get involved in social causes, as well as service activities. His non-profit organization and tech startup, Social Career, is a new and innovative volunteer recruitment and management platform.
Elly Zhen
US certified Social Emotional Learning Trainer
Elly Zhen Ying is a US certified Social Emotional Learning Trainer with nearly 10 years of experience. Her over 3000 trainees are from more than 100 cities in and out of China. She has also written, edited, and translated 9 books on education and psychology, including “Children, The Challenge”, “The Psychology in the Classroom”, and “Positive Discipline for Children with Special Needs”.
The Value of Volunteers?
Understanding Volunteer Motivations
Ways of Finding My Volunteer Communities
Connecting Well with Volunteers using Sentimental Messaging
ENGAGE 2.0 is coming!
Learn more about our nonprofit workshop series
Digital marketing is imperative for all nonprofit organizations. In 2021, we will be launching storytelling and digital campaigns workshops to empower Hong Kong NGOs with essential resources and skills to engage with their audience.
Click here to take a sneak peek at ENGAGE 2.0 or join our mailing list to stay tuned!
JC Engage 1.0 Series
Crowdfunding〡Corporate communication〡Volunteer recruitment〡Beneficiary outreach〡Storytelling
