Video Storytelling

A digital imperative for every NGO

Date: 7th May (session A) or 21st May (session B)

Time: 9:30am – 4pm

One-on-one consultancy from communication professionals

13 hours of video storytelling learning and workshops

Get a chance to win HK$ 60,000 worth of professional video services

Why Video Storytelling?

The JC Engage Digital Program aims to empower Hong Kong NGOs with essential resources and skills to engage with your audience effectively and amplify your social impact.

Through our program, we will help you translate your organization’s key strategic objectives into a marketing message that you can readily deliver to your audience. We strongly believe that NGOs can harness the power of video storytelling to cut through the crowded media environment, to get your voices heard and bring in the support you need to further advance your cause. The course also offers practical video making tips to help NGOs get started.

How it works


To get ready for the contest, your NGO team will be equipped through the follwing steps:

Complete E-Learning modules and submit pre-workshop assignment

Pre-workshop discussion

Attend workshop

Submit a quick-win video and a project brief

The Contest

A pitch within 3 minutes about your project followed by a 2 minutes Q&A from the judging panel


The 3 winning teams will get HK$60,000 worth of professional video production service

Tips for you

The pitch needs to demonstrate a good understanding and application of the workshop contents.

The pitch needs to convince the judges that you can make good use of a professional production service to achieve your communication objectives.

Learning Milestones

1. Briefing

1-1.5 hours

2. E-Learning

2 hours Self-paced

3. Pre Workshop discussion

1 hour

4. Workshop (Zoom)

6.5 hours

5. Pitch

2.5 hours

Join the Program


In this Video Storytelling series you will:

  • Realize the importance of Storytelling in the digital world
  • Understand the components of a successful communication strategy
  • Learn how to plan and tell an effective and powerful story
  • Produce an impactful short video and distribute it
  • Get help from skill-based professionals to bounce ideas and obtain new perspectives
  • Get a chance to win a professional video production service worth HK$60,000 on your NGO’s story


A tax-exempt entity under section 88 of the Inland Revenue Ordinance of Hong Kong

NGO main beneficiaries being Hong Kong permanent residents

Priority will be given to the NGOs who are able to form a team of 3 members, and commit to all activities.

Hand Right


In this Video Storytelling series you will:

  • Help NGOs identify their unique selling point
  • Help NGOs amplify their social impact via video storytelling
  • Help NGOs win a HK$60,000 professional production prize
  • Share your insight and creativity with like-minded professionals who are passionate about social causes


3+ years of work experience

Interested in serving NGOs in Hong Kong with your skills

Priority will be given to volunteers with marketing and communication background

Awarded Storytelling Videos

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