Digital Campaign

Unlock the Power of Digital Engagement to amplify your social impact

You will learn to

  • create an effective digital marketing strategy
  • analyze your data to make data-driven decisions
  • leverage ChatGPT to your advantage
  • and more

Choose one session:

Session A (Full)
  • May 23 (Tue) |12:30pm – 2pm | Online Briefing
  • Jun 3 (Sat) |9:30am – 4pm | Workshop
  • Jun 15 (Thu) |2:30pm – 5pm | Online Pitch
Session B
  • Jun 13 (Tue) |12:30 pm – 2 pm | Online Briefing
  • Jun 24 (Sat) |9:30 am – 4 pm | Workshop
  • Jul 6 (Thu) |2:30 pm – 5 pm | Online Pitch


Enjoy 13 solid hours of active learning and workshop


Consult and discuss with skill-based volunteers


Help NGOs amplify their social impact


Share your insights and creativity for social causes

Why Digital Campaign?

Currently, it is becoming increasingly important to leverage digital marketing as a tool to communicate with stakeholders. NGOs need better understanding, skills and resources to better engage with the audience to achieve a greater impact.

In ENGAGE’s digital campaign series, we will provide training to Hong Kong NGOs on digital marketing planning, channel and content strategies, data driven approach to effectively reach out to and connect with the target audience.  

We aim to empower Hong Kong NGOs with the ability to plan, analyse, and execute digital campaigns to effectively and sustainably communicate with their stakeholders over the long-run. During your digital campaign journey, we will spearhead your digital campaign efforts and lead you on a strategic pathway to get right to your stakeholders’ hearts.

Join the Program


In this Digital Campaign series you will:

  • Understand the fundamentals of a digital strategy
  • Learn how to analyze your data to make data-driven decisions
  • Develop a digital campaign plan to reach your stakeholders
  • Get help from our skill-based corporate volunteers to bounce ideas and obtain new perspectives
  • Get a chance to win a digital marketing service (worth HK$30,000) on your digital campaign


A tax-exempt entity under section 88 of the Inland Revenue Ordinance of Hong Kong

NGO main beneficiaries being Hong Kong permanent residents

Priority will be given to the NGOs who are able to form a team of 3 members, and commit to all activities.

Hand Right


In this Digital Campaign series you will:

  • Learn more about NGO needs and challenges in digital communications strategy
  • Share your insights and skills to help NGOs build successful digital  campaigns
  • Help NGOs aim for a digital marketing service worth HK$30,000


3+ years of work experience

Interested in serving NGOs in Hong Kong with your skills

Priority will be given to volunteers with marketing and communication background

Learning Milestones

1. Briefing

1-1.5 hours

2. E-Learning

2 hours (self-paced)

3. Pre Workshop discussion

1 hour

4. Workshop

6.5 hours

5. Pitch (Zoom)

2.5 hours

How it works


To get ready for the contest, your NGO team will be equipped through the follwing steps:

Complete E-Learning modules and submit pre-workshop assignment

Pre-workshop discussion

Attend workshop

Submit a campaign brief

The Contest

A pitch within 3 minutes about your project followed by a 2 minutes Q&A from the judging panel


The 3 winning teams will get professional Digital Marketing service

Tips for you

The pitch needs to demonstrate a good understanding and application of the workshop contents.

The pitch needs to convince the judges that you can make good use of a professional production service to achieve your communication objectives.

Join the Engage community

Feel free to let us know how you would like to get involved with JC ENGAGE. Joining our mailing list will also allow you to stay updated on our workshops and events.