Digital Campaign
Spark your digital marketing strategy with specific goals backed by a data mindset
Choose one session:
NGOs
Enjoy 13 solid hours of active learning and workshop
NGOs
Consult and discuss with skill-based volunteers
Volunteers
Help NGOs amplify their social impact
Volunteers
Share your insights and creativity for social causes
Why Digital Campaign?
Currently, it is becoming increasingly important to leverage digital marketing as a tool to communicate with stakeholders. NGOs need better understanding, skills and resources to better engage with the audience to achieve a greater impact.
In ENGAGE’s digital campaign series, we will provide training to Hong Kong NGOs on digital marketing planning, channel and content strategies, data driven approach to effectively reach out to and connect with the target audience.
We aim to empower Hong Kong NGOs with the ability to plan, analyse, and execute digital campaigns to effectively and sustainably communicate with their stakeholders over the long-run. During your digital campaign journey, we will spearhead your digital campaign efforts and lead you on a strategic pathway to get right to your stakeholders’ hearts.
Join the Program
NGOs
In this Digital Campaign series you will:
- Understand the fundamentals of a digital strategy
- Learn how to analyze your data to make data-driven decisions
- Develop a digital campaign plan to reach your stakeholders
- Get help from our skill-based corporate volunteers to bounce ideas and obtain new perspectives
- Get a chance to win a digital marketing service (worth HK$30,000) on your digital campaign
Eligibility:
A tax-exempt entity under section 88 of the Inland Revenue Ordinance of Hong Kong
NGO main beneficiaries being Hong Kong permanent residents
Priority will be given to the NGOs who are able to form a team of 3 members, and commit to all activities.
Volunteers
In this Digital Campaign series you will:
- Learn more about NGO needs and challenges in digital communications strategy
- Share your insights and skills to help NGOs build successful digital campaigns
- Help NGOs aim for a digital marketing service worth HK$30,000
Eligibility:
3+ years of work experience
Interested in serving NGOs in Hong Kong with your skills
Priority will be given to volunteers with marketing and communication background
Learning Milestones
1. Briefing
1-1.5 hours
2. E-Learning
2 hours (self-paced)
3. Pre Workshop discussion
1 hour
4. Workshop (Zoom)
6.5 hours
5. Pitch
2.5 hours
How it works
Preparation
To get ready for the contest, your NGO team will be equipped through the follwing steps:
Complete E-Learning modules and submit pre-workshop assignment
Pre-workshop discussion
Attend workshop
Submit a campaign brief
The Contest
A pitch within 3 minutes about your project followed by a 2 minutes Q&A from the judging panel
Rewards
The 3 winning teams will get professional Digital Marketing service
Tips for you
The pitch needs to demonstrate a good understanding and application of the workshop contents.
The pitch needs to convince the judges that you can make good use of a professional production service to achieve your communication objectives.
Join the Engage community
Feel free to let us know how you would like to get involved with JC ENGAGE. Joining our mailing list will also allow you to stay updated on our workshops and events.
