Digital Campaign

Spark your Digital Campaign journey here

Date: 7th May (session A) or 21st May (session B)

Time: 9:30am – 4pm

One-on-one consultancy from communication professionals

13 hours of Digital Campaign learning and workshops

Get a chance to win HK$30,000 worth of professional video services

Why Digital Campaign?

Currently, it is becoming increasingly important to leverage digital marketing as a tool to communicate with an organization’s stakeholders.

In ENGAGE’s digital campaign series, we will provide training to Hong Kong NGO partners on digital marketing planning, channel and content strategies, data gathering, and drive their digital campaign execution plans to effectively reach out to and connect with your target audience.

We aim to empower Hong Kong NGOs with the ability to plan, analyse, and execute your digital campaigns to effectively and sustainably communicate with your stakeholders over the long-run. During your digital campaign journey with us, we will spearhead your digital campaign efforts and lead you on the most promising road to arrive at your desired destination, right into your stakeholder’s hearts.

How it works

Preparation

To get ready for the contest, your NGO team will be equipped through the follwing steps:

Complete E-Learning modules and submit pre-workshop assignment

Pre-workshop discussion

Attend workshop

Submit a quick-win video and a project brief

The Contest

A pitch within 3 minutes about your project followed by a 2 minutes Q&A from the judging panel

Rewards

The 3 winning teams will get HK$60,000 worth of professional video production service

Tips for you

The pitch needs to demonstrate a good understanding and application of the workshop contents.

The pitch needs to convince the judges that you can make good use of a professional production service to achieve your communication objectives.

Learning Milestones

1. Briefing

1-1.5 hours

2. E-Learning

2 hours Self-paced

3. Pre Workshop discussion

1 hour

4. Workshop (Zoom)

6.5 hours

5. Pitch

2.5 hours

Join the Program

NGOs

In this Video Storytelling series you will:

Realize the importance of Storytelling in the digital world
Understand the components of a successful communication strategy
Learn how to plan and tell an effective and powerful story
Produce an impactful short video and distribute it
Get help from skill-based professionals to bounce ideas and obtain new perspectives
Get a chance to win a professional video production service worth HK$60,000 on your NGO’s story

Eligibility

A tax-exempt entity under section 88 of the Inland Revenue Ordinance of Hong Kong

NGO main beneficiaries being Hong Kong permanent residents

Priority will be given to the NGOs who are able to form a team of 3 members, and commit to all activities.

Volunteers

In this Video Storytelling series you will:

Help NGOs identify their unique selling point
Help NGOs amplify their social impact via video storytelling
Help NGOs win a HK$60,000 professional production prize
Share your insight and creativity with like-minded professionals who are passionate about social causes

Eligibility

3+ years of work experience

Interested in serving NGOs in Hong Kong with your skills

Priority will be given to volunteers with marketing and communication background

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