Digital Campaign
Spark Your Digital Campaign Journey Here

Why Digital Campaign?

Currently, it is becoming increasingly important to leverage digital marketing as a tool to communicate with an organization’s stakeholders. 

In ENGAGE’s digital campaign series, we will provide training to Hong Kong NGO partners on digital marketing planning, channel and content strategies, data gathering, and drive their digital campaign execution plans to effectively reach out to and connect with your target audience.  

We aim to empower Hong Kong NGOs with the ability to plan, analyse, and execute your digital campaigns to effectively and sustainably communicate with your stakeholders over the long-run.  During your digital campaign journey with us, we will spearhead your digital campaign efforts and lead you on the most promising road to arrive at your desired destination, right into your stakeholder’s hearts. 

What You Will Learn

Learning Objectives

  • Creating a meaningful content piece
  • Producing a campaign brief
  • Making decisions based on data gathering and analysis
  • Planning and executing a long-term digital marketing strategy

Online Learning Module

  • Fundamentals of digital marketing
  • Fundamentals of data-driven decision making
  • Introduction to the marketing funnel and how it is digitally relevant
  • Introduction to data metrics and tracking data

Live Learning Module

  • Setting campaign objectives the SMART way
  • Audience persona development
  • Channel strategy
  • Content strategy
  • Data strategy and analytics

Program Timeline

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