12 NGOs have participated in the JC ENGAGE Digital Campaign journey and produced smashing social media content to tell you more about their amazing stories
Why Digital Campaign?
Currently, it is becoming increasingly important to leverage digital marketing as a tool to communicate with an organization’s stakeholders.
In ENGAGE’s digital campaign series, we will provide training to Hong Kong NGO partners on digital marketing planning, channel and content strategies, data gathering, and drive their digital campaign execution plans to effectively reach out to and connect with your target audience.
We aim to empower Hong Kong NGOs with the ability to plan, analyse, and execute your digital campaigns to effectively and sustainably communicate with your stakeholders over the long-run. During your digital campaign journey with us, we will spearhead your digital campaign efforts and lead you on the most promising road to arrive at your desired destination, right into your stakeholder’s hearts.
What You Will Learn
- Creating a meaningful content piece
- Producing a campaign brief
- Making decisions based on data gathering and analysis
- Planning and executing a long-term digital marketing strategy
- Fundamentals of digital marketing
- Fundamentals of data-driven decision making
- Introduction to the marketing funnel and how it is digitally relevant
- Introduction to data metrics and tracking data
- Setting campaign objectives the SMART way
- Audience persona development
- Channel strategy
- Content strategy
- Data strategy and analytics
Interested? Join Now
It is a great honour to have been supported by skills-based volunteers bringing in different perspectives and digital marketing advices to improve and transform the
Non-profit’s passion for digital marketing fuels the motivation of today! Over 60 participants and 12 teams of NGOs participated in JC Engage Digital Campaign Workshop
How can NGO develop a good marketing strategy? We are excited to unpack the marketing funnel amongst other fundamentals in the JC ENGAGE Digital Campaign
Executing Digital Campaigns is part of every impact organization in today’s online engagement and we are so honoured to be part of the learning journey