Corporate communication

Bridging the communication gap for your NGO

NGOs need to share information about their organization with all stakeholders, ranging from their beneficiaries, present and future donors, volunteers to strategic partners. Successful storytelling does more than merely communicate details, it is also a way of branding in the non-profit sector, to strengthen operational competence and build support. operational competence, and gain support.

Learning objectives

  • Learn what corporate communications means in a non-profit context
  • Practice how to define your message at an organization level, using the ‘Message house’ framework
  • Learn how to stratify your audience, identify message delivery channels and re-use core messages for different audiences
  • Develop a story structure for your corporate communication

Modules

  • What is corporate
    communication for nonprofit?
  • Message house – develop your core messages
  • Define your goal & audiences
  • Putting it altogether in a story
  • Channels & tactics

Know your presenters

Treena Nairne

Director at Dashpoint Management

Treena Nairne is a communications consultant and executive coach, with 25+ years’ experience in media, publishing and corporate communications in international markets.

Yuri van der Leest

Senior Vice President at Teneo

Yuri van der Leest is a Senior Vice President with Teneo Strategy. Yuri works closely with Asia-based and global clients across the asset management, investment banking, real estate investment, fintech, legal and art sectors. He is practised in developing thought leadership to support client marketing and communications across diverse subjects of relevance to Asia and global markets.

Session videos

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