Asian Charity Services
We Serve Those Who Serve

The Sponsor

The Hong Kong Jockey Club Charities Trust

The Hong Kong Jockey Club Charities Trust was established in 1993 to reflect the evolving nature, scale and scope of donations. The Club’s Charities Trust is one of the world’s top ten charity donors.  Asian Charity Services is thankful for the support of the Trust to further strengthen NGO capacity building in this very needed space of digital communications.

The Organizer


Asian Charity Services (ACS) offers a variety of free management seminars and strategic workshops — from marketing to fundraising, strategic planning to communications — for today’s NGO leaders with the help of our deep network of passionate, skilled volunteers and generous corporate and foundation sponsors. Asian Charity Services is a Hong Kong registered NGO since 2007.

What do we do?

We provide experiential workshops, powered by industry professionals and community facilitators, to staff from non-profit organizations in Hong Kong. To ensure participants can leverage what they learnt, we also provide resources for organizations who are ready and committed to producing a professional video. With the help of our professional and creative partners, this will increase their organizational profile and expand their marketing asset.

FAQ (Frequently Asked Questions)

NGOs who are interested can apply through the registration link on our website.  For skill-based volunteers, the process is the same, just choose your role in the application.

Subscribe to our mailing list so you can be notified about the program updates.

As mentioned in the program name, JC ENGAGE is a digital exploration program for staff from non-profit organizations. We aim to equip NGOs with better skills to connect with the audience and execute marketing successfully through videos in our two series –  1) video storytelling and 2) digital campaign.  The NGO teams will tap into the help of skill-based volunteers in the workshop to produce a practical brief.  There will also be a prize for the top 3 winning teams in each cohort to implement the project brief. Through this journey, non-profit communication with stakeholders can be better, stronger and deeper.

A team of 3 members from charitable organizations which are:
1) taxed under Section 88 of Hong Kong inland revenue ordinance
2) serving Hong Kong citizens as their main group of beneficiaries

NGO teams need to commit to the program pre-learning, participate in the workshop, submit the required elements for the specific series and pitch the brief to a panel of judges.  

Video storytelling series require 1) project brief and 2) a video submission.

Digital campaign series require 1) campaign brief

The judging panel will consider how the NGO teams applied their learning in the submission and pitch. The results of the prize will be announced after the pitch.   Each series cohort will have 3 prize awards to implement the project brief with a professional team.