Our impact

Make an impact with powerful messages

EDiversity

How has video been an important element in your marketing? What drove you to join JC ENGAGE?

We want to speak to the heart of our stakeholders. Video is a powerful means to illustrate our vision to teachers, schools and parents, in a way that words fall short. Video gets our message across more vividly and tactically, and it inspires viewers to think about their own role in education.

How has JC ENGAGE inspired you?

Though we had prior experience in producing school videos, discovering insiders’ stories was totally new for us, so we looked within our resources to document the work of Walkers. We also learnt a lot from watching other videos in this programme.

Woopie Club

What has inspired you in the JC ENGAGE journey?

Our marketing has been campaign-based, usually with some marketing fee allocated, but we seldom have the chance to stand behind the camera and create a video from scratch ourselves. We did this thanks to JC ENGAGE. After the workshops, we found that we could actually publish the video already, regardless of the voting result. It also means a lot to us that we invited service users to share their real life experiences and bring focus to their personal perspectives to be shared with the public.

Richmond Fellowship of Hong Kong (RFHK)

With the service award, what kind of stories do you want to tell? How does the workshop help you in the future?

Our biggest takeaway is the startup model and strategies of crafting a story. In the past, we only created videos from our existing skills. Now we learn to narrow down the target audience to improve the effectiveness of reach. In the workshops, we also learnt how people from other fields think, which was invaluable. The workshop materials were practical and helped us execute our plan step by step.

Agency for Volunteer Service

Why did AVS decide to join the JC Digital Exploration, Video Storytelling series program?
We believe that telling meaningful stories is a powerful way to send a message to our audience. As an organization mobilizing volunteerism, we have a lot of heart-warming stories to share. We wanted to learn more about conveying our thoughts through a story and sharing it with our stakeholders. That is why we applied and joined this program.
 

What are the key takeaways that you received through this program and what is the most valuable part of the process?

We were eager to join because it seemed like a good opportunity to learn about videos and stories. From going through the process, we found that we benefited each step of the way and became a lot more informed about storytelling and creating videos. Not only did we learn how to tell stories, we also learned about the whole process of creating videos and how it brings stories to life.

Hong Kong Society for the Blind

What would you like to achieve through the video project?
 

There are so many visually impaired elderly in Hong Kong and we found that their mental health situation has been getting worse during the pandemic. We have a program, called Mindful Music, has proved to be useful to enrich the lives of the elderly blind and uplift their moods. Now, we would like to expand this sentiment outside of the center and into the ears and hearts of the families and friends of these elderly patients. 

While we are capable at providing this service, we don’t know how to share it with others, to those who do not have the access to residential care. That is why we attended the JC ENGAGE workshop to learn how to tell a good story that could get our messages across.
Discovering insiders’ stories was totally new for us, so we looked within our resources to document the work of Walkers. We also learnt a lot from watching other videos in this programme.
It means a lot to us that we invited service users to share their real life experiences and bring focus to their personal perspectives to be shared with the public.
The workshop materials were practical and helped us execute our plan step by step.
We were eager to join because it seemed like a good opportunity to learn about videos and stories.
The HKSB team can effectively depict the needs, emotions, and feelings of the elderly through video, and hence reach into many hearts of the audience to take action and help remedy the present situation in society.
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JC Engage Award Winners

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About this NGO
Video Description
About this NGO

Hong Kong Society for the Blind (HKSB) was established in 1956. It provides a wide range of services for persons with multiple disabilities and visual impairment (MDVI), and residential care for the aged blind. HKSB has started their journey with ACS since last year at the Mind Matters event – a Hackathon for Social Impact. In May, HKSB participated in HKJC ENGAGE – Video Storytelling Series and went through a series of training. With their hard work, they were recognized as one of the winners for the video production service.

Visit the website: https://www.hksb.org.hk/

 

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