Make an impact with powerful messages
How has video been an important element in your marketing? What drove you to join JC ENGAGE?
We want to speak to the heart of our stakeholders. Video is a powerful means to illustrate our vision to teachers, schools and parents, in a way that words fall short. Video gets our message across more vividly and tactically, and it inspires viewers to think about their own role in education.
How has JC ENGAGE inspired you?
Though we had prior experience in producing school videos, discovering insiders’ stories was totally new for us, so we looked within our resources to document the work of Walkers. We also learnt a lot from watching other videos in this programme.
What has inspired you in the JC ENGAGE journey?
Our marketing has been campaign-based, usually with some marketing fee allocated, but we seldom have the chance to stand behind the camera and create a video from scratch ourselves. We did this thanks to JC ENGAGE. After the workshops, we found that we could actually publish the video already, regardless of the voting result. It also means a lot to us that we invited service users to share their real life experiences and bring focus to their personal perspectives to be shared with the public.
Richmond Fellowship of Hong Kong (RFHK)
With the service award, what kind of stories do you want to tell? How does the workshop help you in the future?
Our biggest takeaway is the startup model and strategies of crafting a story. In the past, we only created videos from our existing skills. Now we learn to narrow down the target audience to improve the effectiveness of reach. In the workshops, we also learnt how people from other fields think, which was invaluable. The workshop materials were practical and helped us execute our plan step by step.
Agency for Volunteer Service
What are the key takeaways that you received through this program and what is the most valuable part of the process?
Hong Kong Society for the Blind
There are so many visually impaired elderly in Hong Kong and we found that their mental health situation has been getting worse during the pandemic. We have a program, called Mindful Music, has proved to be useful to enrich the lives of the elderly blind and uplift their moods. Now, we would like to expand this sentiment outside of the center and into the ears and hearts of the families and friends of these elderly patients.
JC Engage Award Winners
Hong Kong Society for the Blind (HKSB) was established in 1956. It provides a wide range of services for persons with multiple disabilities and visual impairment (MDVI), and residential care for the aged blind. HKSB has started their journey with ACS since last year at the Mind Matters event – a Hackathon for Social Impact. In May, HKSB participated in HKJC ENGAGE – Video Storytelling Series and went through a series of training. With their hard work, they were recognized as one of the winners for the video production service.
Visit the website: https://www.hksb.org.hk/
There are more than four hundred and fifty thousand elderlies with vision impairment in Hong Kong who are much more likely to suffer from mood disorders according to studies. Amid the pandemic, the social-distancing measures prevented the visually-impaired elderlies from going out or participating in social activities, leading to the deterioration of their mental health. To actively respond to the mental health needs of the visually impaired elderly who live in nursing homes during the period, The Hong Kong Society for the Blind (HKSB) implemented a mental health project, Mindful Music last year. Building upon the positive feedback of this initiative, HKSB is looking to promote the Mindful Music project in the community of caregivers for the visually impaired elderly, encouraging them to use music to improve the mental health.
香港有多於45萬的視障長者，他們患有情緒病的機會比一般人高出最少一倍。在疫情期間，社交距離措施令視障長者未能外出，進行社交活動，導致精神健康狀態愈趨惡劣。 香港盲人輔導會 HKSB在去年推出「『正』享『 樂』齡 進行曲」項目(Mindful Music) 積極回應疫情下安老院內視障長者的精神健康需要。由於很多視障長者未能入住院舍，香港盲人輔導會希望能把此項目推廣至視障長者照顧者社群，鼓勵照顧者利用音樂，提升長者的精神健康。
Read the full article: