Welcome to JC ENGAGE
Digital marketing and storytelling workshops for non-profit organizations in Hong Kong.
Our Program Series
In ENGAGE’s digital campaign series, we provide training to Hong Kong NGO partners on digital marketing planning, channel and content strategies, data gathering, and drive their digital campaign execution plans to effectively reach out to and connect with their target audience.
We aim to empower Hong Kong NGOs with the ability to plan, analyse, and execute your digital campaigns to effectively and sustainably communicate with their stakeholders over the long-run. During your digital campaign journey with us, we will spearhead your digital campaign efforts and lead you on the most promising road to arrive at your desired destination, right into your stakeholder’s hearts.
- Creating a meaningful content piece
- Producing a campaign brief
- Making decisions based on data gathering and analysis
- Planning and executing a long-term digital marketing strategy
The JC Engage Digital Program aims to empower Hong Kong NGOs with essential resources and skills to engage with your audience effectively and amplify your social impact.
Through our program, we will help you translate your organization’s key strategic objectives into a marketing message that you can readily deliver to your audience. Nonprofits need to influence behavior change across many different stakeholders. Leveraging video to tell stories is becoming more important than ever to reach, engage and connect with your target audience in today’s overloaded information world.
- Planning and telling a meaningful story
- Producing an impactful video
- Using video stories as part of your NGO strategy
- Leveraging more stories into your communications campaign
Award winning videos
Hong Kong Society for the Blind (HKSB) was established in 1956. It provides a wide range of services for persons with multiple disabilities and visual impairment (MDVI), and residential care for the aged blind. HKSB has started their journey with ACS since last year at the Mind Matters event – a Hackathon for Social Impact. In May, HKSB participated in HKJC ENGAGE – Video Storytelling Series and went through a series of training. With their hard work, they were recognized as one of the winners for the video production service.
Visit the website: https://www.hksb.org.hk/
There are more than four hundred and fifty thousand elderlies with vision impairment in Hong Kong who are much more likely to suffer from mood disorders according to studies. Amid the pandemic, the social-distancing measures prevented the visually-impaired elderlies from going out or participating in social activities, leading to the deterioration of their mental health. To actively respond to the mental health needs of the visually impaired elderly who live in nursing homes during the period, The Hong Kong Society for the Blind (HKSB) implemented a mental health project, Mindful Music last year. Building upon the positive feedback of this initiative, HKSB is looking to promote the Mindful Music project in the community of caregivers for the visually impaired elderly, encouraging them to use music to improve the mental health.
香港有多於45萬的視障長者，他們患有情緒病的機會比一般人高出最少一倍。在疫情期間，社交距離措施令視障長者未能外出，進行社交活動，導致精神健康狀態愈趨惡劣。 香港盲人輔導會 HKSB在去年推出「『正』享『 樂』齡 進行曲」項目(Mindful Music) 積極回應疫情下安老院內視障長者的精神健康需要。由於很多視障長者未能入住院舍，香港盲人輔導會希望能把此項目推廣至視障長者照顧者社群，鼓勵照顧者利用音樂，提升長者的精神健康。
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About JC ENGAGE
Jockey Club Engage Digital Exploration (JC ENGAGE) is organized by Asian Charity Services (ACS) and funded by The Hong Kong Jockey Club Charities Trust. We provide experiential workshops, powered by industry professionals and community facilitators, to NGOs’ stuff to upskill their digital marketing capabilities.
Our program for NGOs is divided into multiple series, including NGO Video Storytelling and NGO Digital Campaign. By joining in our workshops, NGO leaders will learn how to better engage with the audience and transform them into key supporters of your organization’s social cause.