Highlight of Engage 1.0

  • Crowdfunding
  • Corporate Communication
  • Volunteer Recruitment
  • Beneficiary Outreach

ENGAGE 1.0 has been successfully delivered to 138 NGOs between 2018-2020 enhancing their stakeholder communication abilities. You can find all the tips and insights from our archive.

Discover Engage 2.0!

  • Video Storytelling
  • Digital Marketing Campaign

Digital marketing is imperative for all nonprofit organizations. In ENGAGE 2.0, we will be launching video storytelling and digital campaign workshops to empower Hong Kong NGOs with essential resources and skills to better engage with their audience for a greater impact.

More about our program

NGOs who are interested can apply through the registration link on our website.  For skill-based volunteers, the process is the same, just choose your role in the application.

Subscribe to our mailing list so you can be notified about the program updates.

As mentioned in the program name, JC ENGAGE is a digital exploration program for staff from non-profit organizations. We aim to equip NGOs with better skills to connect with the audience and execute marketing successfully through videos in our two series –  1) video storytelling and 2) digital campaign.  The NGO teams will tap into the help of skill-based volunteers in the workshop to produce a practical brief.  There will also be a prize for the top 3 winning teams in each cohort to implement the project brief. Through this journey, non-profit communication with stakeholders can be better, stronger and deeper.

A team of 3 members from charitable organizations which are:
1) taxed under Section 88 of Hong Kong inland revenue ordinance
2) serving Hong Kong citizens as their main group of beneficiaries

NGO teams need to commit to the program pre-learning, participate in the workshop, submit the required elements for the specific series and pitch the brief to a panel of judges.  

Video storytelling series require 1) project brief and 2) a video submission.

Digital campaign series require 1) campaign brief

The judging panel will consider how the NGO teams applied their learning in the submission and pitch. The results of the prize will be announced after the pitch.   Each series cohort will have 3 prize awards to implement the project brief with a professional team.

What is JC ENGAGE?

JC ENGAGE is an exploration program that provides experiential digital marketing and storytelling workshops, powered by industry professionals and workshop facilitators, aimed at staff members from non-profit organizations in Hong Kong. We also provide relevant tools and resources for organizations who are ready and committed to leveraging videos to advance their cause and impact. With the help of professional and creative partners, we help NGOs increase their organizational profile and expand their reach.  NGO can also get a chance to win a budget to execute their video storytelling or digital campaign ideas.

Our approach



Our workshops are 100% interactive with reflective analysis on your communication strategies.



Our curriculum has been designed by domain experts with NGO audiences and needs in mind. It is then delivered by industry speakers with experience in and exposure to non-profit challenges.



Each team is supported by our highly acclaimed skill-based volunteers in a two-way learning setting. Your
journey is well-supported to ensure relevance and a
personalized experience.



Each team will work through a highly structured template leading towards organization storytelling and the chance to pitch for a professional video budget. No one walks away empty-handed.

Our impact

work hours delivered by volunteers
NGO leaders trained
communication strategies developed
minutes of media assets
0 m
video production budget channeled (HK$)



Jockey Club Engage Digital Exploration (JC ENGAGE) is organized by Asian Charity Services (ACS) and funded by The Hong Kong Jockey Club Charities Trust. We provide experiential workshops, powered by industry professionals and community facilitators, to NGOs’ stuff to upskill their digital marketing capabilities. 

Our program for NGOs is divided into multiple series, including NGO Video Storytelling and NGO Digital Campaign. By joining in our workshops, NGO leaders will learn how to better engage with the audience and transform them into key supporters of your organization’s social cause.