Asian Charity Services
We Serve Those Who Serve

What is JC ENGAGE?

Jockey Club Engage Digital Exploration (JC ENGAGE) is organized by Asian Charity Services (ACS) and funded by The Hong Kong Jockey Club Charities Trust. We provide experiential workshops, powered by industry professionals and community facilitators, to NGOs’ staff to upskill their digital marketing capabilities.

Our program for NGOs is divided into multiple series, including NGO Video Storytelling and NGO Digital Campaign. By joining in our workshops, NGO leaders will learn how to better engage with the audience and transform them into key supporters of your organization’s social cause.

Our approach


Our workshops are 100% interactive with reflective analysis on your communication strategies.


Our curriculum has been designed by domain experts with NGO audiences and needs in mind. It is then delivered by industry speakers with experience in and exposure to the non-profit challenges.


Each team is supported by our highly acclaimed skill-based volunteers in a two-way learning setting. Your journey is well-supported to ensure relevance and a personalized experience.


Each team will work through a highly structured template leading towards the campaign goals and objectives may it be a video storytelling or a digital campaign. Each team will have chance to pitch for a budget to employ a digital production/agency to execute a professional campaign.

The Sponsor

The Hong Kong Jockey Club Charities Trust

The Hong Kong Jockey Club Charities Trust was established in 1993 to reflect the evolving nature, scale and scope of donations. The Club’s Charities Trust is one of the world’s top ten charity donors.  Asian Charity Services is thankful for the support of the Trust to further strengthen NGO capacity building in this very needed space of digital communications.

The Organizer

Asian Charity Services (ACS) offers a variety of free management seminars and strategic workshops — from marketing to fundraising, strategic planning to communications — for today’s NGO leaders with the help of our deep network of passionate, skilled volunteers and generous corporate and foundation sponsors. Asian Charity Services is a Hong Kong registered NGO since 2007.