Volunteer Recruitment

Think about"engage" & "retain" before recruiting volunteers

Undeniably, volunteers play a critical role in the operations and services of NGOs today. In addition to participating in events, skilled volunteers can be an essential element in the development and growth of your organization. A successful nonprofit volunteer recruitment plan taps into like minded individuals who share the same passion for helping our communities by telling your organizations story and turning them into your assets.

Learning objectives

  • Better understand volunteer recruitment in the digital age
  • Analyze the needs of your volunteer audience
  • Learn how to segment your audience and identify their respective communication channels
  • Define and clarify your organizations message, tailor it to your audience


  • What do I need volunteers for?
  • Understand your volunteers
  • Volunteer Communities
  • Write compelling messages

Know your presenters

Sue Toomey JC Engage speaker

Sue Toomey

Executive Director at HandsOn Hong Kong

Sue Toomey has more than 20 years of experience, running businesses and championing global causes. As the Executive Director of HandsOn Hong Kong, Sue’s focus is to develop the strategic direction and lead her team, in order to mobilize and empower the community to volunteer.

Matthew Tam - JC Engage speaker

Matthew Tam

CEO and Co-founder at Social Career

Matthew has been dedicating his past 3 years on encouraging the general public to volunteer and get involved in social causes, as well as service activities. His non-profit organization and tech startup, Social Career, is a new and innovative volunteer recruitment and management platform.

Elly Zhan - JC ENGAGE Speaker

Elly Zhen

US certified Social Emotional Learning Trainer

Elly Zhen Ying is a US certified Social Emotional Learning Trainer with nearly 10 years of experience. Her over 3000 trainees are from more than 100 cities in and out of China. She has also written, edited, and translated 9 books on education and psychology, including “Children, The Challenge”, “The Psychology in the Classroom”, and “Positive Discipline for Children with Special Needs”. 

Session videos

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Photo gallery

ENGAGE 2.0 is coming!

Learn more about our nonprofit workshop series

Digital marketing is imperative for all nonprofit organizations. In 2021, we will be launching storytelling and digital campaigns workshops to empower Hong Kong NGOs with essential resources and skills to engage with their audience.

Click here to take a sneak peek at ENGAGE 2.0 or join our mailing list to stay tuned!