Welcome to JC ENGAGE

Digital marketing and storytelling workshops for non-profit organizations in Hong Kong.

Upskill your NGO's digital marketing capabilities

Learn from industry professionals and skill-based volunteers

Get a chance to win a budget to execute your video storytelling or digital campaign ideas

Our Program Series

In JC ENGAGE Digital Campaign series, we provide training to Hong Kong NGO partners on digital marketing campaigns to develop effective execution strategies to effectively connect with their target audience.

We aim to empower Hong Kong NGOs with the ability to plan, analyse, and execute digital campaigns to effectively and sustainably communicate with their stakeholders over the long-run. During your digital campaign journey, we will spearhead your digital campaign efforts and lead you on a strategic pathway to get right to your stakeholders’ hearts.

Learning Objectives

  • Creating a meaningful content piece
  • Producing a marketing plan
  • Using a data-driven mindset as part of your NGO strategy 
  • Planning and executing a long-term digital marketing strategy

The JC ENGAGE Video Storytelling series aims to empower Hong Kong NGOs with essential resources and skills to engage with your audience effectively and amplify your social impact.

Through our program, we will help you translate your organization’s key strategic objectives into a marketing message that you can readily deliver to your audience. Nonprofits need to influence behavior change across many different stakeholders. Leveraging video to tell stories is becoming more important than ever to reach, engage and connect with your target audience in today’s overloaded information world.

Learning Objectives

  • Planning and telling a meaningful story
  • Producing an impactful video
  • Using video stories as part of your NGO strategy
  • Leveraging more stories into your communications campaign

Our impact

Work hours delivered by volunteers
NGO leaders trained
0 m
Digital marketing budget channeled (HK$)


Jockey Club Engage Digital Exploration (JC ENGAGE) is organized by Asian Charity Services (ACS) and funded by The Hong Kong Jockey Club Charities Trust. We provide experiential workshops, powered by industry professionals and community facilitators, to NGOs’ staff to upskill their digital marketing capabilities. 

Our program for NGOs is divided into multiple series, including NGO Video Storytelling and NGO Digital Campaign. By joining in our workshops, NGO leaders will learn how to better engage with the audience, communicate with a purpose, amplify your impact and rally more support for your organization.